Penn State Football

What MASSIVE NIL Deal Means for Penn State

Penn State Football received some major news on the NIL front on Thursday, which will give the Nittany Lions a significant boost.

First reported by Lions247, the Lions Legacy Club reportedly received a multi-million dollar pledge fr

om West Shore Home and MITER Brands over the next two years. This is a massive development for the Nittany Lions as they fight to compete with the big boys across the nation when it comes to NIL.

Head coach James Franklin has noted numerous times throughout the past year that Penn State was behind the national average when it came to NIL, that no longer seems to be the case thanks to the efforts of the Lions Legacy Club. The hope is that this commitment leads to more pledges by alumni to the NIL fund in the coming months.


In the meantime, let’s take a look into why this is such a big deal for the football program.

The first major point is player retention.

Considering how deep some programs are when it comes to NIL funds, the possibility of players from other schools being bought is a real thing. The Nittany Lions can now make a competitive counter offer to any player another program attempts to poach.

Moreover, some players may be more inclined to stick around another season and try to improve their draft stock now that there is a financial incentive involved.

This will make the team better because more experienced players will stick around and continue to develop their skills.

The other factor in this is an improvement in recruiting.

It’s no secret that many high-profile recruits seek an NIL deal upon their name being signed on their letter of intent. While Penn State Football doesn’t seem to be in the business of “throwing a bag” at a recruit, the staff can now point to the impress amount of funds the Lions Legacy Club has.

The staff will tell recruits that if they preform, they will receive their fair share of NIL opportunities at Penn State.

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